Blog and news

Publisher
February 21, 2018

The Art of Great Content Recommendations

Content recommendations are everywhere in our digital lives; on Netflix, Amazon, Spotify, Newspapers etc. Making…
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Marketing
February 19, 2018

How to Squeeze the Most  From Your Pay-Per-Click Budget

When it comes to PPC campaigns, the most common question I get is related to…
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Publisher
February 13, 2018

How Publishers can Optimize their Marketing Funnel for Paid Subscriptions [GUIDE]

There’s a strong trend amongst publishers to use paywalls to get more paid subscriptions. By…
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Advertiser
February 8, 2018

7 Things Brands can Learn from Publishers

Before making my debut in the world of content marketing and the media tech-world of…
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Publisher
February 6, 2018

After Facebook’s shock message: high time for publishers to collaborate

In a post on Facebook, Mark Zuckerberg announced a couple of weeks ago that the…
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NewsPublisher
January 30, 2018

7 Embarrassing Moments When Friends Share Fake News

We've all seen them—the ridiculous, shocking and often cringe-worthy fake articles that people love to…
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Publisher
January 25, 2018

6 High-Performing Widget Formats for Content Recommendations

In this guide, we’ve collected the six most common and best-performing widget formats. What is…
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Publisher
January 23, 2018

How we approve a publisher for traffic sharing

Collaboration between publishers is at Strossle’s heart. Our Accelerator platform allows publishers to promote their…
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Marketing
January 18, 2018

Guide: The 10 Best Performing Native Ads in 2017

Last year Strossle distributed more than 10,000 creatives (different ads) in 10 European countries. We…
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Publisher
January 16, 2018

Collaboration Superpower – How Publishers can Balance the Duopoly

What if every single publisher, no matter size, could compete with Facebook and Google from…
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Advertiser
January 11, 2018

27 great metrics and KPIs for your content marketing

Your content is nothing without an engaged audience. So how do you know that you’re…
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Publisher
January 9, 2018

Three Areas of Collaboration to Battle the Facebook-Google Duopoly

In 2017, Google grabbed first place from Facebook as the largest referral source for publishers.…
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NewsPublisher
January 8, 2018

Reader Index 2017: These are the most over reported subjects from media outlets

Too many articles about sports and too few about family and relations. But this might…
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Advertiser
January 8, 2018

Case Study: How Union Started with Content Marketing

Background One of the biggest challenges for Slovak insurance companies is the growing competition and…
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Publisher
November 28, 2017

#metoo would not have had the same impact without the social platforms.

In this week's episode of Strossle’s podcast <15 (only available in Swedish), Henric Smolak met…
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Marketing
October 31, 2017

Musk quits Tesla to join Bitcoin startup? Another Fake story promoted via Facebook

Last year Facebook revealed a plan to stop fake news – but the site continues…
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Publisher
October 25, 2017

Facebook delivers another blow to publishers

In the past days, Facebook has been experimenting with a new «Explore Feed» in 6…
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Marketing
October 23, 2017

Distribution of content in focus at an intensive one-day masterclass with Strossle

Many companies understand the importance of content marketing and have invested time and money into…
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Publisher
October 2, 2017

Global interest for publisher collaboration

The interest for collaboration between publishers is growing worldwide. This was clear during this years…
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ResourceTech
September 28, 2017

Strossle’s Algorithm School – an opportunity for publishers to stay in tune with development

As a publisher today you need not only to be in the forefront when it…
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TechUncategorized
September 1, 2017

Will your fridge recommend you what to buy? Ideas from Recsys 17

This week The ACM Recommender Systems Conference (RecSys 17) took place. RecSys is the premier international…
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Marketing
August 29, 2017

Paid reach added 800% more page views to true native campaign.

A clear increased interest in membership was the result when the Family & Business Club…
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Marketing
August 17, 2017

The success is back – A Nordic Meetup at DMEXCO 2017

Strossle and IAB Sweden are repeating last years success with a Nordic Meetup during DMEXCO…
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Publisher
August 16, 2017

Automated content recommendations better than human

Through modern technology with automated, intelligent content recommendations, provided by Strossle, the Slovakian publisher Zoznam…
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Tech
August 14, 2017

Summer of 2017 – The Internship

This summer Strossle had the opportunity to welcome two superstar interns - Gabriella Ljunggren and…
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Publisher
May 30, 2017

What we learned while helping publishers collaborate

As the mega platforms Facebook and Google continue to increase their share of the online…
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AdvertiserPublisher
May 18, 2017

“We’re Now in a Post Advertising Society”

Rickard Lawson, Country Manager at Strossle Norway, lead a session on what brands can learn…
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MarketingPublisher
May 18, 2017

Algorithms – All you need to know in one hour (in Swedish)

Välkommen till föreläsningen om det som alla pratar om - algoritmer. Algoritmer påverkar det mesta…
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Marketing
March 20, 2017

10-20-70–Your Ideal Content Marketing Measurements

An increasing number of brands are discovering the magic of content marketing and native advertising.…
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Marketing
February 7, 2017

Time Spent should mean more to Publishers than Unique Visitors

The online media industry has historically used quantity as the main success indicator—where “who has…
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Publisher
February 6, 2017

“Publicisterna måste samarbeta för att överleva” (In Swedish)

Om medierna ska överleva är samarbete en möjlig väg framåt, säger mediedrottningen Eva Hamilton i…
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