A Strossle ad consists of: A link to a landing page, an image, a headline, and a body. The appearance of the ad varies depending on the website it's displayed on, as Strossle’s widgets are designed to blend in with each individual publisher's site.

Image:

  • Images should be no bigger than 200KB.
  • Format: PNG or JPG.
  • Our software crops the image based on each widget's proportions. We use Face-Recognition to crop images in the best possible way.
  • Editorial and portrait images have the best engagement.
  • We do not allow images containing text or logos.

Short Headline (Only for Sweden, Denmark & Finland):

  • The maximum length for a short headline is 30 characters, including spaces. For ads in Sweden, Denmark and Finland, both a short and a long headline are required, though only one will appear in the ad at a time.

Headline:

  • Maximum length for a headline is 90 characters including spaces. However, our recommendation is not to have a headline longer than 60 characters.
  • Please note that our Norwegian widgets only allow for 75 characters including spaces. 
  • The length of the text is adjusted according to the site's settings. Therefore, longer headlines might be cropped with (...) on some sites.
  • Do not use periods in headlines.
  • We do not allow special characters in headlines.

Body text:

  • Maximum length for the body text is 90 characters including spaces. However, our recommendation is not to have a body text longer than 80 characters.
  • Please note that our Norwegian widgets do not contain a body text. 
  • The length of the text is adjusted according to the site's settings. Therefore, longer body texts might be cropped with (...) on some sites.

Links and Tracking:

  • For your ad, you need a landing page. The landing page must be in the same language as your ad (for example Swedish, if your campaign is targeting Sweden).
  • Format: URL and third-party measurements.
  • Avoid double-click links, as they are blocked by Adblock. We recommend using HTTPS for third-party measurements.

Engagement Pixel:

  • By inserting our Strossle Analytics Script, you can measure Time Spent on the landing page, provided that the reader has landed there after clicking on a Strossle ad. The script does not collect any personal data and is 100% cookieless.
  • Full instructions on how to insert our Engagement Pixel can be found on our support page here.

Conversion Pixel:

  • By configuring the Strossle Analytics Script, you can measure the number of conversions per creative.
  • Full instructions on how to measure conversions via Strossle Analytics can be found on our support page here.