Dan Willstrand

Why Using Push Marketing Online Is A Total Failure

I once heard a media planner (at a famous agency) advice a customer to turn up the volume in their pre-roll commercials. The argument was that consumers would then still hear the customer’s message even if they chose to browse another page while waiting for the commercial to finish. What he was saying was basically: “If your potential customers don’t like what you’re saying, you should raise your voice and scream into their ears”. That kind of satanic advice has clearly contributed to the horrible experience it is to visit many media sites today.

Top 5 Content Marketing Myths

Content Marketing is nothing new. It’s as old as Santa Claus, at least the fat, bearded version in red bathrobe that Coca-Cola helped shape the Image of in their marketing in the 1930’s. But in its digital form, Content Marketing is still at an infant stage, full of teething problems and myths. The sooner we get rid of those myths, the faster we can move on to what might be the most rewarding era ever in marketing, for both consumers and businesses, with great content and intelligent distribution.

Confessions of a Chief Digital Officer: “We Put The Least Read Articles Behind The Paywall-and Yes, it Was a Mistake”

Chief Digital Officers–are they the new emperors, or are they just alibis for CEOs’ who prefer to continue with business as usual? Strossle’s Dan Willstrand met Robin Govik, CDO at Mittmedia, one of Scandinavia’s most progressive local media houses. Anyone who listened to his popular keynote about robot journalism at SXSW in Austin would agree: Robin Govik is a man who makes digital happen.