Dan Willstrand

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social media and blogging universe, where metrics such as likes, follows, shares, comments and click-throughs indicate if visitors want to engage beyond consuming the content.

beginner guide to traffic

Beginner’s Guide to Buying Traffic

Everyone knows that organic website traffic today is more rare than organic alternatives in a Russian liquor store. No matter how creative and interesting you are, corporate content will typically be exposed to less than 2 percent of your followers in social media. Partly because the social platforms have tweaked their algorithms and revenue models, but also because there are too many super-interesting alternatives out there, competing for your audience’s attention.

Why Using Push Marketing Online Is A Total Failure

I once heard a media planner (at a famous agency) advice a customer to turn up the volume in their pre-roll commercials. The argument was that consumers would then still hear the customer’s message even if they chose to browse another page while waiting for the commercial to finish. What he was saying was basically: “If your potential customers don’t like what you’re saying, you should raise your voice and scream into their ears”. That kind of satanic advice has clearly contributed to the horrible experience it is to visit many media sites today.