Strossle Blog


​Time Spent should mean more to Publishers than Unique Visitors

The online media industry has historically used quantity as the main success indicator—where “who has more unique visitors?” mattered most. The market has seen monthly stats as the principal metric. Consequently a unique user who visited a ...

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eva hamilton

​“Publicisterna måste samarbeta för att överleva” (In Swedish)

Om medierna ska överleva är samarbete en möjlig väg framåt, säger mediedrottningen Eva Hamilton i ett samtal med Strossles marknadschef Dan Willstrand.Vilka är de största utmaningarna för medierna framöver?Jag skulle vilja säga att den svår...

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10 free online marketing resources that every online marketer should use

Most online marketers are constantly on the lookout for ways to save time and at the same time stay on track with news in the industry. But with an increasing number of blogs and sites that claim to be the best, digging through the abundanc...

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blog audience

Connecting your content marketing distribution to the sales process

We are living in an age of platform economies. Everything from travel, booking, taxies, news feeds and music is driven by how platforms identify us, recognize our behavioral patterns and fine-tune themselves to deliver an ever improved serv...

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machine learning

AI for Media: The difference between Machine Learning and Artificial Intelligence

From time to time we’re asked what the difference between Artificial Intelligence (AI) and Machine Learning (ML) is. There is no clear-cut definition, but this is how we (and many with us) see it. The short answer is that Machine Learning i...

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