Publisher
April 20, 2018

Strossle and Zoznam shortlisted for the 2018 IAB Europe Research Awards

Strossle and Zoznam’s project on visitor sharing between magazine and news sites has been shortlisted…
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Marketing
March 29, 2018

3 Knowledge-Backed Reasons to Use Native Advertising

Yes, advertising is both an art and science—sometimes you’ll let your gut feelings rule, but…
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Publisher
March 27, 2018

Strossle Ready for GDPR

The General Data Protection Regulation (GDPR) comes into full effect across all European member states…
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Publisher
March 20, 2018

Creating the companies of the future

Q: What do Deloitte, IBM, Intel, Microsoft, Deutsche Bank, The World Bank, Toyota and JP…
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Marketing
March 15, 2018

Endangered Ads: 3 Digital Ad Formats That Are Dying (Hopefully)

Wow! Worldwide spends on digital advertising has reached an all-time high, again. Anyone surprised? Didn’t…
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Publisher
March 13, 2018

Why News Sites Should Get Rid of Weight Loss Scams

Advertising promising miracles without any effort brings in considerable money to some news sites. Despite…
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Publisher
March 9, 2018

3 simple ways to expand the lifetime of your editorial content

A few years ago the marketing expert Mark W. Schaefer introduced the term “content shock”…
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MarketingUncategorized
March 1, 2018

What’s the Difference Between Content Marketing and Native Advertising?

The short answer: Native advertising is an advertising format whilst content marketing is a marketing…
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