Cooperation between publishers was a theme in focus during this year’s MEG – Göteborg Media Days, September 27-28. Schibsted and Bonnier, two of Sweden’s largest media houses, discussed this on the first day of the conference, as a strategy for competing with Google and Facebook. The publishers agreed that they are stronger as publishers and content owners when they work together, since the combined reach of publishers is large in many markets, and exclusive and popular content is a tremendous asset.
The probability that the publishers would choose to use a competitor’s platform for cooperation is estimated as low. Instead, a third-party solution is the way to go. Over the last year, Strossle has developed and tested a system for publishers to share traffic; it’s called Strossle Accelerator. Today we have 200 publishers throughout Europe that are connected on this collaboration platform and drive traffic between each other.
1) It increases traffic
2) It gives the publisher the opportunity to keep the audience in the media ecosystem
3) It provides the users with a more comprehensive media experience.
Since Strossle, as an independent solution provider, offers this solution, the balance of interests and rapid execution is secured.
– I believe that publishers must collaborate to compete with mega platforms such as Facebook and Google. As individual companies, they won’t be able to offer sufficient reach and data for advertisers, said Thomas Peterssohn, Publicist and Member of the Strossle Board.
CEO Strossle Sweden