DON’T HATE THE PLAYER. HATE THE GAME

By October 15, 2015Uncategorized

When football became the organised sport it is today and FIFA was established in 1904 – goals were determined to have the standardised size of 2,44 x 7,32 meters.

Image source: Brian Kim

In 1954 the average height of a grown man was 175 cm. At the 1954 world cup in Switzerland average number of goals scored per game was 5,38. In 2014 goals are still the same size, but the average height is now 180,5 cm and the average number of goals scored at the 2014 World Cup in Brazil was 2,7

In 2005 the web consisted of ca 65 million webpages, If you had a digital content strategy you were pretty far ahead of the pack.

In 2015 there are more than 1 billion websites out there is no shortage of content or content producers – but much like scoring goals, it seems like it’s getting harder and harder to get through…

If you don’t have an idea what a content strategy is you’re probably not reading this post – but does your strategy match current reality and the way things are developing?

Now that “everyone” is talking about Content Marketing and the number of content production companies are rising fast it’s time to ask yourself the following questions:

  • Is your content being seen and are you getting value from what you make?
  • Is your focus on content creation only?
  • Do you have the right distribution strategy or are you just adding more noise?
  • Are the right people seeing your content and is your distribution as effective as it should be??

Strossle is all about giving content the audience it deserves. We can help you score more goals! Perhaps it’s time you talked to someone about distribution as opposed to creation?