The interest for collaboration between publishers is growing worldwide. This was clear during this years INMA Media Viking Week when over 40 media executives from 25 organizations came to Strossle Norway to learn how publishers can collaborate around traffic and data. As you can see on the picture, Strossle’s Rickard Lawson had problems fitting the whole crowd in his selfie.
The interest for Strossle’s platform for publisher collaboration, called the Accelerator, was big. The Accelerator is a data driven cross promotion network for publishers. By recommending publishers best content on affiliated media sites, publishers together can increase traffic and make media consumers stay in a quality environment.
– Publishers are pressured by the traffic dominance of Facebook and Google. Collaboration with traffic exchange is a way to balance this and take more control of both revenues and users, says Rickard Lawson, country manager at Strossle Norway.
A key concern among publishers is about fairness and quality to guarantee that the collaboration is beneficial to all parties involved. In Strossle’s case this is guaranteed by a strict publisher policy together with a traffic guarantee where no one will share more traffic than they get back.
In addition to the conference in Oslo, an important part of Media Viking Week was the visits to interesting media companies. In addition to visiting Strossles office in Oslo, participants went to meet with the biggest publishing houses in Stockholm and Oslo. For example: Aftonbaldet, Dagens Nyheter, VG, Aftenposten, Schibsteds headquarters and Amedia.
Thank you to the companies that came to Strossle Oslo and welcome back anytime:
Axel Springer SE
BZV Medienhaus GmbH
CN Group Ltd
Fairfax Media Limited
Fairfax New Zealand Ltd.
FUNKE Medien NRW
Gazet Van Antwerpen
Grupa Onet PL
Media Impact Polska
Nationwide News Pty Ltd
News Corp Australia
Nordwest-Zeitung Verlagsgesellschaft MbH & Co. KG
Ringier Axel Springer Media AG
Stimuleringsfonds Voor de Journalistiek
The Christchurch Press Co. Ltd.
The Irish Times
The Toronto Star
Verlag Lensing-Wolff GmbH & Co. KG