You know them well. All those sites trying to get your attention with catchy headlines, the intriguing picture and the alluring look. They want you to click – and you cannot help yourself..
How do they do it? Simple! They apply one or more of the Internets secret ingredients. Follow these simple instructions to create a Click Monster of your own…
1. Recognition factor – Find something that as many as possible can relate to and that stimulates curiosity. Try simple a/b testing of headlines and images to ensure optimal performance and desired attention from your target group.
Example: “Winter is coming!” vs “Are you ready for the snow?”
2. Lists – You know the drill. There are lists for everything but a list defined by a distinct theme that connects to the target groups always attracts interest in a world where everyone wants to belong.
“15 fashion mistakes you should avoid this Christmas”?? Hmm – better read all of those!!
Listing the best/worst, cheapest/most expensive or just a ranking of “stuff” works every time. Proof of point: you’re reading a list right now aren’t you?
3. Make it irresistible – Tell enough to stimulate curiosity but without telling what is the most interesting thing in the text. “You will NOT believe what happens next…” But be careful with this one. Fool them once – fine, fool them twice and they are gone for good. Promise, but don’t promise too much to avoid frustration and annoyed users instead of satisfied returning readers.
4. Remember the preamble – The interaction between headline and preamble is often more important than you think. It might be the extra push to get the reader interested. Sometimes you think you know what the article is about based on the headline – but if the preamble tweaks it you get curious. Try this simple exercise:
Before – After – Bridge.
Headline: Wasting your time ironing shirts?
Preamble: Meet John, he’ll never use an iron again, Here’s his secret
5. Strengthening words, the superlatives – Is something good, it is a success, is something bad, it is a fiasco. Dramatize with those superlatives, but watch out for the clichés. Here are the top six click-enticing words in headlines: who, hot, surprise, worst, photo, lie, don’t.
6. Mysterious – if you don’t get it, you might want to find out, use that
Want to know more? Sprinkle works with a vast number of marketers and publishers. We gather data and analyse performance across the Nordic countries in real time, all the time.
Your readers are out there, we can help you attract their attention.