On this blog we’ve shared Sprinkle’s thoughts on Content Marketing, how to produce engaging, compelling content, online storytelling and the importance of reaching the right consumer at the right time. In this post I want to draw your attention to the rich world of stealing. «Crime does not pay»is probably a good place to start – so let’s do what criminals always do: let’s redefine the term so that it suits our needs and is morally justifiable.
I’m not talking about copying someone’s intellectual or digital property (like this blog post – or the picture we used to illustrate it) and then publishing it as your own. Nor am I talking about hacking someone’s production and changing it to suit your own needs (exchange the Coca-Cola bottle with your generic brand in the last frame etc). No – I mean: take someone’s inspiring post, great work, awesome clip etc and use it to illustrate your point, product idea or competitive advantage – but remember this simple rule: ALWAYS give credit where credit is due.
Why do this? Here’s 3 good reasons:
- You don’t have to reinvent the wheel.
- It’s a shout-out to the people who inspire you and illustrates where you come from
- It’s a great way to build online presence and credibility. You become the curator of ideas and thoughts and this says a lot about your own output – at minimal cost.
Jean Luc-Godard said «It’s not where you take things from — it’s where you take them to»and that is true (see what I did there?)
This blog, the Sprinkle business idea and what I’m wearing right now are all inspired by what came before me, ideas that existed on the basis of someone else’s ideas and so on.
Allow yourself to be the collector and curator of content that is relevant and inspiring to others, and it will reflect on you.
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”
— Jim Jarmusch
Oops I did it again! But credit where credit is due: I lifted this quote from this great blog: http://austinkleon.com/2010/02/10/25-quotes-to-help-you-steal-like-an-artist/
Oh and by the way: I didn’t steal the photo up top – I found it here: www.pixabay.com