At Sprinkle we believe in the art of storytelling. The British Author Philip Pullman once said: “After nourishment, shelter and companionship, stories are the thing we need most in the world.”
As barriers between you and your customers are eliminated through digital platforms and social media the question is not of «what»but of «why».
- Why should people care?
- Why do you deserve their attention, time and money?
- Why should they adopt your stories and share them as part of their own?
One of the greatest storytellers ever (Terry Pratchett) wrote: «The pen is mightier than the sword if the sword is very short, and the pen is very sharp.»We have a proliferation of media outlets that are competing to dumb each other down in order to find the greatest number of users (also known as the lowest common denominator of interest, or cat videos…).
We are living in the time of telling and sharing. Put great stories at the heart of your communication and your audience will love you for it. Remember – it’s better to be loved by a few than «liked»by a lot!