It’s time for a reminder: Content Marketing dramatically increases your chances of high rankings in search results. When content is tailored for both audience and search engines, they will work together in sweet harmony: Google will easily find your content and your visitors will appreciate what they find. As a matter of fact; search engines demand content, otherwise they won’t find you.
Here are 5 things to remember if you want to maximise the SEO effects of your content marketing:
1. CREATE QUALITY CONTENT
Although so obvious, this is where most companies fail. And the main reason is that they focus too much on questions like: “is our brand visible enough?”, “Are we following our brand guidelines?” and “Can we make the logo bigger?”. Real publishers never ask those questions, they think about what their readers want and how to maximise reach. Read more in this previous post: “Putting your stories first”. If your content is great, your chances of having others sharing and linking to it are also greater, this is important for Google rankings.
2. USE INTERNAL LINKS
Search engines need to find the pages on your website in order to index them, so linking to your own pages is the best way to boost this process (guess why I linked to our previous post above…).
3. DON’T FORGET KEYWORDS
The best way to use keywords is to employ them strategically throughout your content. But don’t overuse. It’s good to know also that Google has deployed semantic search which interprets the meaning behind search queries, so you don’t have to use all keywords you can dream up. Google will understand anyway.
4. INCLUDE THE WORDS OR COMBINATIONS OF WORDS THAT PEOPLE ARE REALLY SEARCHING FOR.
You may think you know what words people are googling for when they search for your services. But why not be sure? Here you can learn more about related search words.
5. NEW CONTENT
Google likes fresh content. It gets rapidly indexed and appears higher in the results than older low-value content. This is much in line with what your users expect, so create new content continuously. Content Marketing is not a campaign. It’s an ongoing conversation.
Now go create, and make yourself findable!