The General Data Protection Regulation (GDPR) comes into full effect across all European member states on 25 May 2018. We know this date is top of mind for many of our customers so it’s top of mind for us too. Breaching these new directives poses a great risk for publishers, advertisers and platform providers. Companies that do not comply with the GDPR may receive fines of up to 4% of the annual total turnover or EUR 20 million, whichever is the greater.
I am glad to announce that Strossle has now prepared the necessary measures to comply with the new requirements. As a result, both publishers and advertisers can feel completely confident in the collaboration with Strossle for all types of content recommendations, both editorial and sponsored (ads).
Strossle’s recommendations have always been based on Artificial Intelligence, where we use Machine Learning to understand how different types of articles/topics relate to each other. With that knowledge, we can give users an optimal mix of content recommendation, leading to more page views and higher engagement.
This approach means that Strossle doesn’t need to store personal information or information associated with a person such as a name, email address, location information, computer’s IP address, cookies or other types of electronic identities that fall under the GDPR.
If you want to know more about the risks GDPR entails for publishers and platforms, I can recommend these two interesting articles:
- ‘Consent is unworkable’ for programmatic ads in the era of GDPR
- Many incorrect interpretations of ‘Legitimate Interest‘
If you have any questions you are welcome to contact your local Strossle representative.
I look forward to a continued great cooperation!
Important information for media owners
You as a media owner will be responsible for what technologies and sales partners you are working with since each party is responsible for how personal data is managed and if there is a need for consent. You are likely to be asked to handle consent on behalf of these parties.
Since Strossle doesn’t collect or store personal data, you as a media owner can continue to work or begin working with us without asking for visitor consent or facing any risk of letting a third party handle data with our without consent.
Important information for advertisers
With Strossle you will be able to advertise just as you are doing now, 100% of our inventory will be available after May 25th. For most other digital advertising you as an advertiser will be required to get a consent if any personal data is being collected or stored. It can be handled by you or by the media holder (media owner).
From a data perspective, we will not allow any data leakage on behalf of the publishers. It means that no personal data can be collected from the media sites without a visitor consent. Since our estimate is that consent will be hard to come by, the offsets being able to use 100% of the inventory of reach, instead of a limited inventory and reach under consent, is of a greater benefit.
Magnus Hultman, CEO Strossle