Content marketing is one of the strongest trends in marketing. It’s about telling stories interesting enough to make people listen. That’s a challenge in itself, but when you do it well, content is king. However, when thousands of companies do the same thing, and they all fight for attention, you must ensure your target audience finds your content. Therefore content marketers also need a smart traffic generation strategy, including paid distribution.
There are three natural ways of promoting your content, and they ’re all about communicating in relevant contexts:
Below you find an overview of the three S’s of paid distribution and how they complement each other