Advertiser

5 Horrible Mistakes You are Making in Your Content Distribution Strategy

Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of creative people get lost. But content distribution is not rocket science and everyone should be able to avoid these five mistakes.

Why Using Push Marketing Online Is A Total Failure

I once heard a media planner (at a famous agency) advice a customer to turn up the volume in their pre-roll commercials. The argument was that consumers would then still hear the customer’s message even if they chose to browse another page while waiting for the commercial to finish. What he was saying was basically: “If your potential customers don’t like what you’re saying, you should raise your voice and scream into their ears”. That kind of satanic advice has clearly contributed to the horrible experience it is to visit many media sites today.

Top 5 Content Marketing Myths

Content Marketing is nothing new. It’s as old as Santa Claus, at least the fat, bearded version in red bathrobe that Coca-Cola helped shape the Image of in their marketing in the 1930’s. But in its digital form, Content Marketing is still at an infant stage, full of teething problems and myths. The sooner we get rid of those myths, the faster we can move on to what might be the most rewarding era ever in marketing, for both consumers and businesses, with great content and intelligent distribution.