Marketing

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social media and blogging universe, where metrics such as likes, follows, shares, comments and click-throughs indicate if visitors want to engage beyond consuming the content.