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5 Horrible Mistakes You are Making in Your Content Distribution Strategy

Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of creative people get lost. But content distribution is not rocket science and everyone should be able to avoid these five mistakes.

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social media and blogging universe, where metrics such as likes, follows, shares, comments and click-throughs indicate if visitors want to engage beyond consuming the content.

beginner guide to traffic

Beginner’s Guide to Buying Traffic

Everyone knows that organic website traffic today is more rare than organic alternatives in a Russian liquor store. No matter how creative and interesting you are, corporate content will typically be exposed to less than 2 percent of your followers in social media. Partly because the social platforms have tweaked their algorithms and revenue models, but also because there are too many super-interesting alternatives out there, competing for your audience’s attention.