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Why Using Push Marketing Online Is A Total Failure

I once heard a media planner (at a famous agency) advice a customer to turn up the volume in their pre-roll commercials. The argument was that consumers would then still hear the customer’s message even if they chose to browse another page while waiting for the commercial to finish. What he was saying was basically: “If your potential customers don’t like what you’re saying, you should raise your voice and scream into their ears”. That kind of satanic advice has clearly contributed to the horrible experience it is to visit many media sites today.