Blog and news

Marketing
October 31, 2017

Musk quits Tesla to join Bitcoin startup? Another Fake story promoted via Facebook

Last year Facebook revealed a plan to stop fake news – but the site continues…
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Publisher
October 25, 2017

Facebook delivers another blow to publishers

In the past days, Facebook has been experimenting with a new «Explore Feed» in 6…
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Marketing
October 23, 2017

Distribution of content in focus at an intensive one-day masterclass with Strossle

Many companies understand the importance of content marketing and have invested time and money into…
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Publisher
October 2, 2017

Global interest for publisher collaboration

The interest for collaboration between publishers is growing worldwide. This was clear during this years…
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ResourceTech
September 28, 2017

Strossle’s Algorithm School – an opportunity for publishers to stay in tune with development

As a publisher today you need not only to be in the forefront when it…
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TechUncategorized
September 1, 2017

Will your fridge recommend you what to buy? Ideas from Recsys 17

This week The ACM Recommender Systems Conference (RecSys 17) took place. RecSys is the premier international…
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Marketing
August 29, 2017

Paid reach added 800% more page views to true native campaign.

A clear increased interest in membership was the result when the Family & Business Club…
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Marketing
August 17, 2017

The success is back – A Nordic Meetup at DMEXCO 2017

Strossle and IAB Sweden are repeating last years success with a Nordic Meetup during DMEXCO…
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Publisher
August 16, 2017

Automated content recommendations better than human

Through modern technology with automated, intelligent content recommendations, provided by Strossle, the Slovakian publisher Zoznam…
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Tech
August 14, 2017

Summer of 2017 – The Internship

This summer Strossle had the opportunity to welcome two superstar interns - Gabriella Ljunggren and…
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Publisher
May 30, 2017

What we learned while helping publishers collaborate

As the mega platforms Facebook and Google continue to increase their share of the online…
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AdvertiserPublisher
May 18, 2017

“We’re Now in a Post Advertising Society”

Rickard Lawson, Country Manager at Strossle Norway, lead a session on what brands can learn…
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MarketingPublisher
May 18, 2017

Algorithms – All you need to know in one hour (in Swedish)

Välkommen till föreläsningen om det som alla pratar om - algoritmer. Algoritmer påverkar det mesta…
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Marketing
March 20, 2017

10-20-70–Your Ideal Content Marketing Measurements

An increasing number of brands are discovering the magic of content marketing and native advertising.…
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Marketing
February 7, 2017

Time Spent should mean more to Publishers than Unique Visitors

The online media industry has historically used quantity as the main success indicator—where “who has…
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Publisher
February 6, 2017

“Publicisterna måste samarbeta för att överleva” (In Swedish)

Om medierna ska överleva är samarbete en möjlig väg framåt, säger mediedrottningen Eva Hamilton i…
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Marketing
December 20, 2016

10 free online marketing resources that every online marketer should use

Most online marketers are constantly on the lookout for ways to save time and at…
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Marketing
December 12, 2016

Connecting your content marketing distribution to the sales process

We are living in an age of platform economies. Everything from travel, booking, taxies, news…
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Publisher
October 25, 2016

How facebook can inspire media to grow their business

Online media must adapt to new trends, learn from big players, and move their user…
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Publisher
October 4, 2016

My organic traffic is decreasing – help me!

In a previous post we wrote about how the traffic has decreased over the past…
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Publisher
September 20, 2016

Why publishers should say no thanks to “gifts” from Facebook?

Because what happened to WhatsApp will happen also to media using Instant Articles. It’s been…
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Publisher
August 30, 2016

Honey I shrunk our business! Or: How you gave 60% of your traffic to someone you don’t even know

You’re a tech savvy, forward-thinking, dynamic media player. You've just boosted your management with its…
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Marketing
August 25, 2016

Crawl or Sprint? The difference between Content and Content Marketing.

It’s a common mistake to use the buzz phrase Content Marketing as soon as brands…
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AdvertiserPublisher
May 24, 2016

Ai for media: the difference between machine learning and artificial intelligence

From time to time we’re asked what the difference between Artificial Intelligence (AI) and Machine…
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Advertiser
January 27, 2016

Don’t hate the player. Hate the game

When football became the organised sport it is today and FIFA was established in 1904…
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Marketing
January 27, 2016

How to inspire people to find your content

Let me use this blog post to remind you of an obvious, but often forgotten…
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Publisher
January 27, 2016

Does content need an agency?

As a Brand Marketer you’re already working with a bunch of agencies: an Advertising Agency…
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