Strossle was founded in Sweden in 2013 by a team of entrepreneurs
with an extensive media background. Our shared perception was that our
industry was losing ground with its conservative view on technology and
business models. Instead of embracing new distribution and business
opportunities, media companies tried to lock users into their own
channels and increase the amount of intrusive display ad formats that
users had to sit through.
Strossles mission is to help publishers
out of this negative spiral and become future-proof. By using Strossle's
machine learning technologies for distribution, publishers can:
Make sure every user is presented to an optimal mix of content - resulting in higher engagement.
Attract new users by promoting content in Strossle's publisher network.
Leverage their premium environments and generate new revenues by offering native advertisers extended reach.
These values have clearly resonated with publishers. Since launch
Strossle has had an average monthly growth rate of 20%, and now we're
going global with our way of thinking. Today the company has offices in
Stockholm, Malmö, Oslo, Copenhagen, Helsinki, Amsterdam, Madrid, Bratislava, Budapest and Milan. And
there's more to come.