Nordic Media Tech Company Strossle opens in Milan
Strossle launches in Italy in May. The local team in Milan will be headed by Fabio Zoboli, former Director of Publisher Development Italy at Teads.tv. The plan is to build Italy’s largest network for Content Recommendations and Native Advertising.
In only three years’ time the Swedish company Strossle has launched its services with close to 1000 online publishers in ten European countries. The company provides a content recommendations solution that helps publishers present the most relevant articles, videos and native ads for each user. This leads to a more personal media experience for the users and increased traffic and higher revenues for the publishers.
Strossle’s CEO Magnus Hultman is very optimistic about the potential in the Italian media market:
"The need to drive visitors to both editorial and commercial content has exploded, not only in the Nordics but in most parts of Europe. Strossle offers publishers tools to drive traffic and monetize native ads, by presenting the most relevant content for each user. I see a strong demand for this also in Italy"
Fabio Zoboli will be in charge of the Milan office. He’s a specialist in online video advertising and his latest position was at Teads Italy as Director of Publisher Development. Fabio says:
“The traffic and revenue challenges Strossle address are definitely important to Italian publishers. And the fact that we come with no fees, just revenues, makes it even more interesting. We’ve actually signed up several Italian publishers before we even launched the office.”
Strossle is a fast growing media technology provider helping publishers drive traffic to digital content. Every day Strossle improves the media experience for millions of people by providing recommendations of more interesting content and more relevant ads. Today Strossle is implemented with hundreds of publishers throughout Europe with an aggregate reach of millions of users. The company was founded in 2013 and has offices in Stockholm, Malmö, Oslo, Copenhagen, Helsinki, Amsterdam, Madrid, Budapest, Bratislava and Milan
For further information, please contact:
Magnus Hultman, CEO Strossle International
Tel: +46 706 004 688
Fabio Zoboli, Managing Director, Strossle Italy
Tel: +39 393 896 9197