Sprinkle expands to Spain
The media technology company Sprinkle expands internationally and signs contracts with Spanish online marketing consultant iKreate. The goal is to build Spain's largest network for native advertising.
Sprinkle provides a platform helping publishers to increase traffic, and advertisers to deploy native ads. Since its inception in 2013, over 300 publishers in Sweden, Norway and the Netherlands have implemented Sprinkle. Now the company will accelerate the expansion.
"The need to drive visitors to Content Marketing has exploded, not only in Sweden but in large parts of Europe. Sprinkle offers publishers a natural way benefit from this growth by presenting native ads in an intelligent way. We ensure that the right ads are shown to the right visitors in the right context. There's a demand for this also in Spain", says Magnus Hultman, CEO of Sprinkle.
Henry Varga at iKreate believes it's the right time to establish native ads in Spain:
"We see that the Spanish advertising market has entered a mature stage, in which both advertisers and publishers want better and more relevant solutions, beyond the traditional ad formats. iKreate is together with Sprinkle commited to creating and distributing quality content in the Spanish market".
Sprinkle is a fast growing media platform for recommendations and syndication of digital content. Every day Sprinkle improves the media experience for millions of people by providing suggestions for more interesting content and more relevant ads. Today Sprinkle is implemented with over 300 publishers and has a reach of over 5 million unique visitors per week. The company was founded in 2013 and has offices in Stockholm, Malmö, Oslo, Amsterdam and Madrid
iKreate is a media company helping publishers to build profitable models for their businesses. iKreate offers publishers a combination of different ad formats, photo and text, display and rich media formats, which gives publishers flexibility, depending on their needs and strategy. Currently iKreate has a reach of 500 million impressions per month via 200 Spanish newspapers and magazines. iKreate was founded in 2014 by Henry Varga, Susan Akici and Carmen Aparicio.
For further information, please contact:
Magnus Hultman, CEO Sprinkle
tel: +46 706 004 688
Henry Varga, CEO iKreate
tel: +34 638 262 462