Sprinkle acquires Saplo and changes name


Nordic recommendations company Sprinkle acquires award-winning text analysis platform Saplo and invests heavily in artificial intelligence for media. The acquisition is made with a combination of cash and shares. The group will also change its name to Strossle. As Sprinkle expands internationally the goal is to challenge content discovery companies like Outbrain with a more publisher-friendly offering.

Since its launch in Stockholm in 2013 Sprinkle has become one of the fastest growing media technology companies in Northern Europe. The company provides advanced solutions for content presentation and distribution for media sites. The aim is to increase publishers’ traffic and give advertisers an optimal distribution channel for Native Advertising. So far the technology has been implemented by more than 500 publishers in Europe.

“The entire Internet today is moving towards personalization, where the user experience is adjusted automatically based on personal interests and context. With the help of artificial intelligence and personalized recommendations, we increase user engagement on media sites, which also leads to higher revenues”, says Magnus Hultman, CEO of Sprinkle. He continues:

“Saplo’s expertise in text analysis and machine learning is absolute world class. By getting them onboard, we take a big step forward and create a solution that’s very competitive internationally”.

Saplo started in 2008 as a platform for automated text analysis for publishers. Their technology has always been at the forefront with a special emphasis on machine learning. Over the years Saplo received numerous awards and accolades, such as finalist in Seedcamp in London, and has been listed by the Swedish Institute as one of Sweden’s twenty most innovative companies.

“With the combination of advanced technology and strong sales – which Saplo and Sprinkle provides – we want to create an unbeatable solution for publishers, says Mattias Tyrberg, CEO of Saplo”.

Strossle started their international expansion in 2014 and has established offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam and Madrid. To clearly differentiate itself from other companies they’ve also decided to change the name of the joint company from the Sprinkle the Strossle. The name change will be implemented formally in September when also a completely new visual identity will be presented.

About Sprinkle:

Sprinkle is a fast growing media technology company helping publishers drive traffic to digital content. Every day Sprinkle improves the media experience for millions of people by providing recommendations of more interesting content and more relevant ads. Today Sprinkle is implemented with hundreds of publishers throughout Europe with an aggregate reach of millions of users. The company was founded in 2013 and has offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam and Madrid.

For further information, please contact:

Magnus Hultman, CEO of Strossle
Tel: +46 706 004 688
Email: magnus.hultman@sprinklecontent.com

Mattias Tyrberg, incoming CTO of Sprinkle and ex-CEO of Saplo.
Tel: +46 709 797 724
Email: mattias.tyrberg@sprinklecontent.com