Strossle launches in Hungary
The Nordic media tech provider Strossle opens for business in Hungary. The local team in Budapest will be headed by Peter van Kol, former CEO of Adria Media and Sanoma Magazines. The plan is to build Hungary’s largest network for Content Recommendations and Native Advertising.
In only three years’ time the Swedish company Strossle has launched its services with close to 1000 online publishers in ten European countries. The company provides a content recommendations solution that helps publishers present the most relevant articles, videos and native ads for each user. This leads to a more personal media experience for the users and increased traffic and higher revenues for the publishers.
CEO Magnus Hultman plans further expansion in 2016 because of the very good results and a platform that is scalable:
“Media all over the world are in need of more digital traffic and revenues. Strossle has a unique technology allowing publishers to optimize content distribution and tap into the fast growing revenue streams from Native ads”
Peter van Kol will be in charge for the Budapest office. He worked as a Publishing Director in several countries, including Hungary. His last position was as CEO of Adria Media Holding in Croatia.
“The traffic and revenue challenges we address are definitely important to Hungarian publishers, and I’m glad to see that the response has been so good. Aldready this month we’ll be running tests with several of the Hungary’s most popular websites”, says Peter van Kol.
Strossle is a fast growing media technology provider helping publishers drive traffic to digital content. Every day Strossle improves the media experience for millions of people by providing recommendations of more interesting content and more relevant ads. Today Strossle is implemented with hundreds of publishers throughout Europe with an aggregate reach of millions of users. The company was founded in 2013 and has offices in Stockholm, Malmö, Oslo, Copenhagen, Helsinki, Amsterdam, Madrid, Budapest and Bratislava.
For further information, please contact:
Magnus Hultman, CEO Strossle International
Tel: +46 706 004 688
Peter van Kol, Managing Director, Strossle Hungary kft.