Strossle opens in Finland

Stockholm-based media tech provider Strossle opens for business in Finland. The local team in Helsinki will be headed by Kimmo Vihanto, former CEO of Relevant. The plan is to build Finland’s largest network for Content Recommendations and Native Advertising.

Since its launch in Stockholm in 2013 Strossle has become one of the fastest growing media technology businesses in Northern Europe. The company use Artificial Intelligence to help publishers present the most relevant content for each user. This leads to a more personal internet experience for the users and increased traffic and higher revenues for publishers.

So far the technology has been implemented by more than 500 publishers in Europe.

“The entire Internet today is moving towards personalization, where the user experience is adjusted automatically based on personal interests and context. We believe this is cruicial also for Finnish media, and we’re here to help publishers boost user engagement on their sites”, says Magnus Hultman, CEO of Strossle.

Kimmo Vihanto will be MD of Strossle Finland. He has a background as Founder and CEO of Relevant, a leading service provider/partner for online publishers in Finland regarding business development and commercialisation of online media. Kimmo believes Strossle’s technology will be very welcome among Finnish publishers:

"We investigated in detail which technology would suit the Finnish market, and Strossle's platform clearly stood out. I know from experience that understanding of the market, and proximity to product development, are key success factors. We'll make it easy for native advertisers to buy distribution, either programmatically or automatically, regardless of size. And we'll help publishers increase traffic and engagement on their sites."

Strossle started an international expansion in 2014 and has so far established offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam and Madrid.

About Strossle:

Strossle is a fast growing media technology company helping publishers drive traffic to digital content. Every day Strossle improves the media experience for millions of people by providing recommendations of more interesting content and more relevant ads. Today Strossle is implemented with hundreds of publishers throughout Europe with an aggregate reach of millions of users. The company was founded in 2013 and has offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam and Madrid.

For further information, please contact:

Magnus Hultman, CEO of Strossle
Tel: +46 706 004 688

Kimmo Vihanto, MD of Strossle Finland.
Tel: +358 50 5503661